When the Boeing 737 MAX 9 was grounded, following the Alaska Airlines flight that lost a door plug inflight and rapidly depressurized, Alaska was forced to cancel a significant portion of its trips. The MAX 9 represents over a quarter of the carrier’s mainline fleet.
They generally treated customers whose itineraries were affected by the cancellation well, but many passengers did book away from the airline. They believe they took a $150 million hit to their bottom line. And Delta reported during its earnings call that they were seeing the benefit of passengers booking on them instead of Alaska in Seattle.
Alaska, though, wants its regular customers and is promoting their flying the airline in a big way: with double and triple elite qualifying miles in February. No registration is required.
- All Alaska Airlines paid fares except basic economy earn double elite qualifying miles for trips taken in February.
- Corporate travelers on contract tickets booked through their company portal (excluding basic economy tickets) earn triple elite qualifying miles for trips taken in February.
Only Alaska Airlines operated flights (including Horizon and SkyWest regional flights for Alaska) are eligible, and codeshares marketed by another airline don’t count. The airline says it may be the end of March because the bonus qualifying miles post to member accounts.